The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 497: Founder Confidential, The Highs, and Lows of Fundraising From Founders That Raised $1B with Coda, Expensify, LaunchDarkly, Boast.Ai and SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

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Don't Fall Into the Trap That Cold Demilles Don'T Work

Don't fall into the trap that you have to have a warm intro to meet an investor. Fun raising has pre brand sals and post brand sails, just like sas does. If you think hiding stuff is good in sails, fi can go hide the decko. And i say in sales, put your best foot forward. Do it the way you know how to do. It's selling stockand founders get really, really good at it. You're hearing almost too good of advice, because by the time you've sold stock five times, you've met with 500 investors. This is our job as founders. I so don't feel like cold demilles ont work. They do

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