Tobi Lutke: A Startup Founder Arming The Rebels Against Amazon
Pattern Breakers
Shopify Values
Toby: "We have an internal wicky ad. It's not even called shopify the shopify values, because that's the wrong way to think about it" The company has a list of things they like and don't like in order to be 'agreeable' Toby says this is another formulation of aggression if you're trying to make a company agreeable for everyone. He also explains why he thinks people should work hard at their jobs rather than just get promoted or rewarded based on how well they do.
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