The Importance of Separating Strategy and Tactics

I think that the separation of strategy and tactics is really a challenge here, right? So interesting to hear what you think once we start going into some tactics around this. I'll call the story of how I did it, the lessons I learned. And basically, if you don't want to make these same mistakes, either just take the words and don't do those things or talk to me and I'll help you make sure you don't doThose things,. Or word of mouth business is an outcome of having that type of strategy. But I don't think that it's always, it's not always a conscious thing.