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#126 SaaS Deep Dives: Early Stage Sales, Product Demos & Right to Sell with Jen Abel, Co-Founder JJELLYFISH
Prime Venture Partners Podcast
Marketing Is Critical in the Zero to One Stage
Marketing is the most critical at two junctures in the zero to one stage right your product lead growth meaning people have to find you. In sales, they will say, yeah, I'm not sure if this really is a good fit for us. You can't unearth that unless you go through the sales motion first. So we are maniacal at least at jellyfish.
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