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Lessons from Stripe on adding new products - Assessing ideas, structuring teams, and tactics for product reviews | Tara Seshan (Watershed, Stripe)
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How to Build a New Fraud Product
When you think about selling another product to the same buyer, or building a new product that basically expands TAM, would be kind of the broadest way. How were those decisions made? And was it done in some sort of framework or it just was intuition? A lot of fraud is a big issue. We're going to launch a fraud product to thesame buyer. What was the level of sophistication in thinking about basically resource allocation in this sense? I think a hugely important part of this is that those initial secondary bets, those things outside the core can't be expensive.
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