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In this episode, Jeremy Neisser discusses the importance of email marketing in sports and provides tips on how to engage season ticket holders and single game buyers through email communication. He emphasizes the need to set the stage for communication with season ticket holders from day one and over communicate changes to keep them informed.
For single game buyers, he suggests sending 'know before you go' emails and post-game emails with special offers. Additionally, he recommends sharing highlights on social media to engage fans without directly asking them to buy tickets.
Takeaways
- Set the stage for communication with season ticket holders from day one
- Over communicate changes to keep season ticket holders informed
- Send 'know before you go' emails and post-game emails to single game buyers
- Engage fans through sharing highlights on social media
Sound Bites
Chapters
00:00 - Introduction and Recap
01:06 - Importance of Email Marketing
06:23 - Chapter 4: Three Emails for Single Game Buyers
13:45 - Takeaways
Season ticket holders are creatures of habit. Over-communicating changes and keeping them "in-the-know" makes them feel special and exclusive.
Single-game buyers are looking for a fun, enjoyable game day experience. Preparing them for what to expect helps build trust and begins the process of building strong engagement with the team.
Listen in to learn these six no-so-common emails that will help you build a strong fans base and sell more tickets.
Subscribe today and learn how to grow your fan base and sell more tickets more efficiently.
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