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How to Lead a Sustainable Business, with Alannah Weston and Andy Cato
Intelligence Squared
The Ultimate Purpose
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I think it is going to be a combination of informing people about thes enormous potential that we have. 70 of the u k's farm land. It's re engineered twice a year with our tractors and so on. What an enormous opportunity to completely transform or landscape and everything that that flows from that. And what will drive that, or people's food choices. So i think thats from a world where people at all sort of levels of economic success seem to be striving purpose. There seems to be a real lack of purpose across te whole strata of the different stratas of society. This is the ultimate purpose. Tis is about a livable future, or not a livable
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