How I Built This with Guy Raz cover image

Freshpet: Scott Morris

How I Built This with Guy Raz

00:00

Overcoming Retail Resistance and Economic Challenges in Pet Food

This chapter explores the obstacles encountered when launching a new pet food product, particularly the requirement for refrigeration in retail environments. It highlights retailer resistance influenced by the economic downturn of 2007 and sets the stage for a critical confrontation over refrigeration placement.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app