Out of the Comfort Zone cover image

A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

00:00

What's the Problem in Negotiating a Gas Station?

A lot of sellers don't want to share why they're selling the station. There are good and bad reasons for selling a gas station, he says. "If I'm a buyer, the fact that the seller wants to take a trip around the world is about as good news as there can be"

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