Darmersh: Culture is never done. People tend to too often think of culture as the Ten Commandments written in stone. There are two products every company builds. One is for their customers and the other product is the one they build for their people. If your team doesn't reflect the diversity of your customer base, that's a problem because it's really hard to have empathy for them.
Your company's culture is the bedrock of everything you do. So you can't afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.
This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.
In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested.
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