Risk of Ruin cover image

Waiting on Value

Risk of Ruin

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Behavioral Psychology and Behavioral Finance Can Help You Make Good Investments

We know that as humans, we have weaknesses. We engage in herd mentality. It can be very difficult to take an opinion outside the group. Losses feel worse to us than winds feel good. There are a bunch of these known cognitive biases. Making good decisions actually requires working against these factory settings.

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