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Why the Modern World Puts Us All at Risk for Addiction (2021)

The Next Big Idea

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The Relationship Between Pleasure and Pain

Neuroscientists have discovered that pleasure and pain are co-located. When we feel pleasure, the balance tips one way; when we feel pain, it tips the other. After any deviation from neutrality, our brains will work very hard to restore a level balance or what neuroscientists call homeostasis.

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