Why the Modern World Puts Us All at Risk for Addiction (2021)
The Next Big Idea
The Relationship Between Pleasure and Pain
Neuroscientists have discovered that pleasure and pain are co-located. When we feel pleasure, the balance tips one way; when we feel pain, it tips the other. After any deviation from neutrality, our brains will work very hard to restore a level balance or what neuroscientists call homeostasis.
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