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EP 413: The “why” mindset strategy for better agency communication with Linda Perry

Build a Better Agency Podcast

CHAPTER

Understanding the Power of Mindset

In this chapter, the speaker discusses the concept of mindset and how it affects decision-making. They explore the idea of 'head trash' and tapping into motivations and strengths to help agencies grow. The chapter ends with a discussion on whether the focus should be on the agency owner or the team when addressing communication and growth issues.

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