HOW TO WIN FRIENDS & INFLUENCE PEOPLE - Commented Book
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The Sixth Principle of Dramatization
Charles Schwab had a mill manager whose people weren't producing their quota of work. He used dramatization, showmanship and what a difference it made. "I've coaxed the men, I've pushed them, I've sworn and cussed, I've threatened them with damnation and being fired," he said. Charles Schwab: When Nothing Else Works, Try This.
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