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67 John Jantsch: The Greatness Sales Strategy

The School of Greatness

CHAPTER

How Do You Create Customized Content?

Sally Kohn: How do you get your ongoing inspiration to create this content that you do create and how does someone get, you know, stay inspired or find new things to talk about when maybe they've already written about it? Kohn: What are the questions that your customers or prospects are asking you on a daily basis? That's job number one is if you're going to start writing content, why not write content that really parallels the questions that you get asked your frequently? Because there's a really good chance that other people are interested in the answers to those questions as well. After that, again, listening is the first step. Now, subscribe to 100 blogs in, in

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