Out of the Comfort Zone cover image

A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

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What's the Difference Between Coke and Justice Tea?

In the end, our deal wasn't missed one key thing, which was there was a recession. And so that recession kind of cost us a year. So sometimes these contracts are not as complete as they should be. But neither side reneged, the deal wasn't. What's happened more recently after having the business for a dozen years, Coca-Cola decided to close on ST, the tea part,. And Seth and I got the my partner, Seth, in honesty, got the band back together. That led us to start just iced tea or justice tea.

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