How to Self-Publish a Cookbook

"I researched my books for five years, which is a huge investment," she says. "When you get your advance, even if it's like 100,000, I'm already 10 or 20,000 in the hole before I get the second round of editing" The publisher doesn't want everything up front because they're fine paying you in but there are other costs that need to be taken into account as well.