Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
00:00
The Complexity of Decision-Making
This chapter explores the intricacies of decision-making in personal and corporate settings, highlighting how conventional economic theories oversimplify human motivation. It discusses the dangers of blame avoidance leading to conformity and the role of imagination versus structured reasoning in creativity. Additionally, the chapter examines psychological factors influencing consumer choices and the interplay between belief, expectation, and the placebo effect in decision-making.
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