TikTok is aging up. Most of these platforms start out with the younger teeny-bop-er crowd and then age up. My biggest issue is there's a lot of population bias. People on TikTok are younger, healthier, probably never had any of these things. Can't imagine that they ever would. So I think what we are trying to do now is inoculate the masses in a way to hopefully they don't fall for these things.

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