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Menswear and the World System w/ Derek Guy

The Dig

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The Legacy of Brooks Brothers in American Fashion

This chapter explores the historical journey of Brooks Brothers, tracing its origins from 1818 and its impact on American menswear. It discusses the transformation from bespoke tailoring to off-the-rack suits, military influences on style, and the cultural significance of the sack suit. The narrative also highlights how fashion trends reflect societal shifts, particularly among the bourgeois class in the post-war era.

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