How to Find the Early Adopters in Any Market

A lot of start ups face this problem when they're stetting to enterprises that nebor you guyser. And where we're at large enterprise business, why should we trust your product? But i think it's so much more effective the way you talked about it is that you can either push that rock up hill, or you can say, let's find the people who may have those similar concerns, but they are the earlyer adoptors. They are willing to take more risk, and they have enough of a pain that they want r they're interested in working with you. So that, i think, is a really good lesson in terms of finding those early adoptors in any market