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The Most Important Word in Any Negotiation
Rigt: Come to grips with what yes and no really mean is one of the major first turning points in anybody's negotiation journey. When you say no, you feel safe. I'm not giving in to something i don't want, right? And as soon as you do that, you're more willing to explore options. You know the phrase, hope is not a strategy. Yes, it's hope alone. Hope is inadequate alone. At best, it's an aspiration. Most commonly, it's counterfeit. It's fake. It's a fake.