4min chapter

The Josh Boone Show cover image

#2: Zaid Hisham – Life as a User Experience Problem

The Josh Boone Show

CHAPTER

A, B Testing in UX Design

UX expert says A, B testing is an important part of the design process. But many companies don't do it in a meaningful way, he says. The focus should be on what makes people click and spend more time with your product.

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