A, B Testing in UX Design

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

UX expert says A, B testing is an important part of the design process. But many companies don't do it in a meaningful way, he says. The focus should be on what makes people click and spend more time with your product.

Life is like a video game. You can be a passive player that follows the guide, or you can pave your own path on an epic journey into the unknown. So what are you optimizing for in this game you're playing?

What if you took a step back and looked at your life as the game designer, rather than the player?

What if you approached your own life like a user experience problem?

Zaid Hisham is a Nielsen Norman Group-certified Strategist who over the last 15 years has worked with clients such as Expedia.com, Intel, and Microsoft to elevate the user experience of their products and services.

Now he's applying his expertise to helping individuals design a life that fulfills them.

In this episode we dive into:

What a user experience is.
How it differs from traditional design.
The myth of working at a huge corporation.
How his experience with Expedia.com completely transformed how he approaches UX with clients now.
How he has applied those principles for optimizing his own life.
His journey with working on ADHD, stuttering, and childhood trauma.
How hiring personal coaches has changed his life.
And much more.

Follow Zaid on LinkedIn – or to work with Zaid to design your ideal life, book a session with him at ZaidHisham.com

Music by Kirby Johnston – check out his band Aldaraia on Spotify