14min chapter

Finding Our Way cover image

43: Leading Enterprise UX for LEGO Group (ft. Rebecca Nordstrom)

Finding Our Way

CHAPTER

Design, Manufacturing, and Collaboration at LEGO Group

Exploring the intricate processes of conceptualizing products at the LEGO Group, focusing on balancing playful experiences with supply chain demands. The chapter highlights the collaboration between designers and business stakeholders, emphasizing the importance of deep process expertise in a manufacturing environment. It also discusses the unique challenges of working in design, manufacturing, and supply chains, stressing the need for problem-solving passion and strong collaboration skills.

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