
Bubbles in the market: Mexico’s Coca-Cola obsession
The Intelligence from The Economist
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Coca-Cola: A Cultural Icon in Mexico
This chapter examines the profound cultural significance of Coca-Cola in Mexico, detailing its role as the national drink and its integration into local customs and rituals. It also addresses the beverage's economic impact, historical context, and the evolving perception amidst rising health concerns and regulatory measures.
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