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The Importance of Understanding Your Audience
The predominant marketing strategy today is I'm right and everyone else is wrong it's attention seeking yeah. People are chasing the 20 percent that's always changing they put all their marbles in the 20% that's fleeting and changing when like you build your house on a on a solid foundation of unwavering universality of constant truth then you can do all that on top, he says. "I really want you listeners that everyone listening to take these lessons away and really focus on it because there are more shiny objects than there have ever been"