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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
The Importance of Product Market Fit
Marketing and actionable segmentation is the key to creating good positioning for technology companies. The book outlines steps needed to create good positioning that you outline in the book. How did your background lead you into this? Or if you can give us kind of that quick overview of how he got here? "I don't know anybody's ever going to follow this path, but here's how it worked for me"
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