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ASMR
Twenty Thousand Hertz
The Science Behind ASMR
A cybersecurity professional named Jennifer Allen decided this experience needed a more scientific sounding name, so she coined the ASMR label. Popular brands such as IKEA, KFC, and Dove have created advertising produced with intentional AS MR triggers. The new Sonic Symbolism podcast features Bjork on a nine-episode journey through her vibrant music career. In each episode, Bjork unpacks one of her critically acclaimed albums and chats with two of her friends and collaborators.
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