If you’re building a home service business in a rural market, the playbook looks a little different — and this episode shows exactly why. In this episode of Owned and Operated, John Wilson, CEO of Wilson Plumbing in Ohio, sits down with Laura and Brian Beltz, founders of Beltz, to unpack how they’ve grown from a one-truck startup in 2001 to a 49-person team — all while staying true to their community roots.
If you’re thinking about expanding into multiple markets, growing in a rural area, or taking the leap into acquisitions, this conversation is a masterclass in building a durable trades business from the ground up.
💼 Sponsored by Volca
Supercharge your referral game with Volca—an automated referral program built just for home service companies. With ServiceTitan integration, SMS referrals, automated payments, and real-time tracking, Volca makes manual referral programs a thing of the past.
👉 Get 10% off all contracts—exclusive for Owned and Operated listeners.
📅 Book a time with the team
💡 Special Thanks to Modernize!
We've been using Modernize for our water quality leads, and it's been a game-changer. If you’re serious about growing your business with better water quality leads, HVAC leads, or home improvement leads, check them out:
🔗 Get Quality Leads Here
💸Sponsored by CFO Made Easy
Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions.
📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers
🎙️ Host:
John Wilson
🎙️ Guests:
Lara & Brian Beltz
Send Us Mail!
More Ways To Connect with O&O
Leave a Review
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
