This episode was recorded live at SaaStock Europe 2025. Alex Theuma sits down with Mariam Hakobyan, CEO and Co-founder of Softr, to explore the evolution of app building in the AI era.
Mariam explains why Softr is focusing on AI-powered no-code and why the companies that focus on solving real, hard problems will define the next generation of SaaS.
Alex and Mariam discuss how Softr’s journey to over 1 million non-technical builders, the debate around vibe-coded apps, how AI is transforming no-code, and what it really takes to build a product that lasts.
- The difference between vibe code and no-code platforms
- How AI and no-code together are changing how teams build software
- Softr’s organic growth story: 1M builders, zero sales team
- Why solving fundamental problems still wins
- The hardest challenge for SaaS founders today: distribution
Guest links:
LinkedIn - https://www.linkedin.com/in/mariamhakobyan/
Website - https://www.softr.io/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
