8. Thinking Beyond Interactions: Omnichannel Experiences and CX (feat. Kim Salazar, Sr. UX Specialist at NN/g)
NN/g UX Podcast
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What's the Funniest Project You Did?
Gash: One of the funniest projects i did was for a client that was an on line retailer, and they were trying to understand how customers shopped in the physical space. I would walk around behind them with a clip board, and i would try to have this little go cro camera attached to the clipboard. So i was essentially following them around as they shopped. And then, of course, i had all that data to go back through and evaluate and analyze and put together with what they were telling me they were thinking. It was really, really interesting.
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