S03.EP12 - Friction in Branding with Soon Yu
JUST Branding
00:00
How to Unlock Your Apple Product in 20 Minutes
Apple is an example of a signature for Apple which is done building the product and an example of using good friction to elevate it. The most I've had is somebody's kept 18 apple packages okay. But that's an example of good friction where they've decided to treat their product like a treasure and their package like a treasure chest. By the time you're done it's like my son to 20 minutes setting up his what is it the Apple Watch. It was this minus 20 minutes he had at Christmas right. And it was the 20 minutes he remembers the most. So thanks for leading what is that you talk to the next hour I think will be good.
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