The Theory of Serendipitous Creativity

Mark Zuckerberg's decision to build the world's largest office is based on a theory of serendipitous creativity. The idea that deep work, an individual endeavor, is incompatible with generating creative insights has been around for decades. In MIT lore, it's generally believed this haphazard combination of different disciplines thrown together in a large reconfigurable building generated breakthroughs at a fast pace. This strategy mixed with aggressive recruitment of some of the world's best minds yielded some of the most concentrated innovation in modern civilization.