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14min chapter
#766 “I’m Scared to Raise the Price”
Tropical MBA: Entrepreneurship & Founder Lifestyle
Scaling D2C E-Commerce Challenges
This chapter explores the hurdles of scaling a direct-to-consumer e-commerce business, with a focus on sales metrics, customer acquisition costs, and the need for working capital. The speakers discuss pricing strategies and their impact on repeat customer purchases, as well as marketing plans for the holiday season. Additionally, they highlight the importance of customer engagement and product innovation in achieving growth.
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