Building a Diverse, Yet Cohesive Brand Ecosystem in the 21st Century

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Reed Hoffman: Building a global brand means creating a diverse and sustainable ecosystem. He says growing with sustainability in mind will help you weather the storm. His guest, Disney's Bob Iger, could teach a masterclass on how to grow a diverse, yet cohesive brand ecosystem.

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this interview at: https://mastersofscale.com/

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