Stop Personalizing Your Cold Outreach, Do This Instead with Jordan Crawford
B2B Growth
00:00
Introduction
Benjy block: There are two inflection points that you're seeing in the ways that companies are doing go to market strategy. Jordan crawford: Hiring sales raps doesn't really work for a couple of reasons. Benjy blocks: You spend a bunch of money on marketing, it may work for you, it may have no control of your growth because you can't replicate what facebook adverts do.
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Transcript
