The Human Centered Design Podcast (Premium) cover image

Marc Stickdorn 'Journey Map Ops Q&A'

The Human Centered Design Podcast (Premium)

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The Custom Journey Is the Key to a Strong Customer Experience

The focus should always be on the custom journey. A blue print also maps out what is happening back stage. It's really about hitting that management map and making sure that you're framing that in the right way, says Mr Gray.

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