Naming the Business and Sponsor Ads

American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links.

• SOURCES:
  • Todd Hutchinson, president and owner of BallHawker.
  • Lashan Wanigatunga, founder of Two Guys With Balls.

• RESOURCES:
  • "BallHawker, Challenge Enterprises Turn Wayward Golf Shots Into Successful Endeavor," Natalie Gilstrap (Clay Today, 2023).
  • "Temecula Golf Ball Diver Nets $100,000 a Year," by Jeff Zevely (CBS8, 2022).
  • "Golf’s Recycled Ball Market is Big Business," by Erik Matuszewski (Link, 2021).
  • "The Inside Story of What the Original Titleist Pro V1 Launch Was Really Like," Andrew Tursky (Golf Digest, 2020).
  • "Head of Golf Ball Retrieval Company Sentenced for Manslaughter After Diving Death at Wales Golf Course," by Alex Myers (Golf Digest, 2017).
  • "Man Dies While Illegally Diving for Golf Balls," by Alex Myers (Golf Digest, 2015).

• EXTRAS:
  • "Greg Norman Takes On the P.G.A. Tour," by People I (Mostly) Admire (2023).