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138: Fees and Negotiation with Peter Farrall and Stephen Brookhouse

Business of Architecture UK Podcast

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What's the Value of a Project?

"We can't sit back and say, people don't understand our services," he says. "I think you've got to identify where that value sits, and then then begin to articulate it." He adds: 'There's a good proportion of practitionerswo don't take the business side seriously'

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