There is a super incentive to go direct. Plain brands have copy cats on amazon, and they decide that it's still not worth them doing for you kow. If i did subscribe and save, we're talkin about an eight dollar swing. And so last month we lunched maple waffle and cookies and ly. So in a couple of days next week, we're lunching two new flavors. Yesi din't know ofeither this is making me like, get hungry just thinking about it.