Cannes Lions - The Triple Opportunity of Attention with Karen Nelson-Field, Orlando Wood, Rob Brittain
Uncensored CMO
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Introduction
The Unsensored CMO is back with a triple bill of guests. Karen Nelson Fields, Rob Britain and Orlando Wood were at Cannes last year. They present their research on how to optimise media for creativity. This week they talk about the 'triple opportunity' - using emotion in storytelling.
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