As many countries and cities around the world rally against over tourism, we're in Albania which is investing huge sums in growing its infrastructure to welcome visitors in.
The UN ranks Albania 4th globally for tourism growth and it places top spot in the European list of countries.
Around 14 million visitors are expected in 2024 but with a tourism boom comes huge investment, construction and a changing economy, but at what cost to the environment?
We hear about plans to build a luxury resort - funded by Donald Trump's son-in-law Jared Kushner - and travel to a construction site for a new airport serving the coastal resorts.
Produced and presented by Daniel Rosney
(Image: Aerial view of a crowded sand beach with umbrellas and lots of people at sunset in Ksamil, southern Albania. Credit: Getty Images)
