Deciding to Start, Not Buy, a Small Business
Acquiring Minds
From Disenchantment to Entrepreneurship
In this chapter, the speaker reflects on their discontent with traditional startup roles and the limited rewards for employees in the B2B SaaS environment. They share a transformative realization about the potential of small business ownership and the merits of a franchise model, ultimately choosing to pursue a 'Smash My Trash' franchise. The chapter also highlights the initial challenges faced during the startup phase and the strategies employed to expand operations successfully.
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