Deciding to Start, Not Buy, a Small Business
Acquiring Minds
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From Disenchantment to Entrepreneurship
In this chapter, the speaker reflects on their discontent with traditional startup roles and the limited rewards for employees in the B2B SaaS environment. They share a transformative realization about the potential of small business ownership and the merits of a franchise model, ultimately choosing to pursue a 'Smash My Trash' franchise. The chapter also highlights the initial challenges faced during the startup phase and the strategies employed to expand operations successfully.
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