The Strategic Advantage of Gender Diversity in Car Sales

This chapter explores the significance of gender diversity in car sales teams, highlighting how female leadership enhances the recruitment of women. It discusses the practical benefits of inclusivity in boosting performance and appealing to a wider clientele.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

Today I’m joined by Lauren Wilson Reeves, GM at Wilson Kia. We discuss her path from plastic surgery technician to high-powered GM, the untapped potential of having more women on the sales floor, how her open-door leadership bridges the gap between employees and executives, and more.

This episode is brought to you by:

1. Cox Automotive - Omnichannel isn’t a buzzword anymore—it’s the playbook winning dealers are running. In a world where the buyer journey is more fragmented than ever, the most successful dealers are connecting the dots—online, in-store, and everywhere in between. The result? Smoother deals, faster turnarounds, and serious lift at the bottom line. Nearly 80% of omnichannel dealers are seeing higher close rates, and you can too. Want in? The Omnichannel Dealership—a new guide from Cox Automotive—breaks it all down. Click the link in the show notes below to download it now free @ https://www.coxautoinc.com/retail/omnichannel-dealership

2. DLRdmv – Dealers, are you still stuck using outdated interstate titling methods? DLR50 from DLRdmv modernizes out‑of‑state titling by providing 24/7 sales tax, title, and registration fees, pre‑populated state-specific forms, through an online platform that directly integrates with your DMS. CDG listeners get 30 days of free full-service access to DLR50 on unlimited out-of-state deals. Head over to http://www.DLRdmv.com/CDG, use code POD30 to claim your free month today.

3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co⁠

Check out Car Dealership Guy’s stuff:

For dealers:

Industry job board ➤ ⁠http://jobs.dealershipguy.com⁠

Dealership recruiting ➤ ⁠http://www.cdgrecruiting.com⁠

Fix your dealership’s social media ➤ ⁠http://www.trynomad.co⁠

Request to be a podcast guest ➤ ⁠http://www.cdgguest.com⁠

For industry vendors:

Advertise with Car Dealership Guy ➤ ⁠http://www.cdgpartner.com⁠

Industry job board ➤ ⁠http://jobs.dealershipguy.com⁠

Request to be a podcast guest ➤ ⁠http://www.cdgguest.com⁠

Topics:

00:23 How balance family and business?