Episode 31: Cold outreach - love or hate?
Decoding Sales
00:00
Building Authentic Relationships
Sometimes we don't have the opportunity to personalize everything. No matter how automated something is, if it's not hitting a pain point that you have, you probably will reply to it. Sometimes you automate and sometimes you personalize and you take your chances on that because both work. If I'm getting an automated email, I want an automated system to process it. And my Gmail spam filter is actually a pretty good one. So I feel like I'm doing the right thing after all of this by hitting that spam button.
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