#175 - Navigating the nuances of a hero's journey (Adam Wainwright, Sr. Director of Sales @ Clari )
30 Minutes to President's Club | No-Nonsense Sales
00:00
How to Build a Reason for Your Buyer to Lean in on the Commercial Investment
I like to walk through what i call a hero's journey but at the end of the day it more or less sounds something to the effect of here's the first thing that was the first thing we're anchoring on in this case now. I want to make sure i'm doing what i can to sort of reference how we're aligned against that and then i take them through the hero's journey. If you've got a nice subset of of of time-based returns then i can effectively drop the number when i drop the number, he says.
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