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18min chapter
1322: Mastering the Case Acceptance Skillset
The Dentalpreneur Podcast w/ Dr. Mark Costes
Understanding Patient Motivations
The chapter focuses on the importance of understanding patient motivations in order to increase case acceptance in the dental profession. It discusses various techniques such as asking open-ended questions and tailoring treatment plans to align with each patient's values. The chapter also briefly mentions the impact of stimulus money on dental practices.
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