3min chapter

This Week in Startups cover image

EyeRate CEO Ray Weisberg on scaling from $0 to $10M + Steve Jurvetson on disruptive tech | E1765

This Week in Startups

CHAPTER

How to Create a Brand New Category for Employee Driven Growth

For us, it was about category design. How do we create a brand new category? We called it employee driven growth and then become king of that category and take market share. So we took our unique product insight on employees earning incentives for getting mentioned in online reviews by customers. The whole product roadmap was set up to help employees earn more for growing the businesses they work for.

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