Clearer Thinking with Spencer Greenberg cover image

Values, principles, and behavior change (with Eric Zimmer)

Clearer Thinking with Spencer Greenberg

CHAPTER

Navigating the Conflict of Values in Behavior Change

This chapter explores the intricacies of behavior change as they relate to personal values, emphasizing potential conflicts between competing values. It advocates for a systematic approach to behavior change, starting with the identification of values before taking actionable steps towards implementing desired behaviors.

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