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Rerun: Making Better Predictions - Margaret Heffernan

The Product Experience

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Accuracy and Transparency in Product Forecasting

The chapter explores the importance of accuracy in product forecasting, emphasizing the need to understand the nature of the product and company. It highlights the impact of innovation and unknowns on prediction accuracy and emphasizes transparency and honesty with clients. Evaluation gates and a margin for surprises in the budget are discussed, cautioning against unrealistic control and expertise.

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